ARE ADOPTION PATTERNS PREDICTABLE? 

Large-scale change processes often look random and messy  but years ago expert Everett Rogers (see REFERENCE MATERIAL at the bottom of the post) identified a number of practical patterns that occur predictably when people face “New Ways” of doing things.   One of the repeating patterns that Rogers is famous for discovering revolves around the fact that people adopt new ideas, innovations, etc. at predictably different rates.   While Rogers deserves much credit  for his remarkable findings and giving birth to a field of study he named “Diffusion of Innovation”, we should applaud him for  distilling his work  into a practical, usable model.  Personally,  I have integrated his work into  strategy execution designs for the  past 30+ years–and you can, too.  Continue Reading »